
Sustainability as an operating discipline
Terra Firma sees sustainability as an operating discipline: using resources more efficiently, protecting product integrity, supporting people and communities, and finding more value in every input.
As the platform develops, sustainability priorities will be translated into practical operating plans appropriate to each business, project and supply chain.
Five operating priorities
- 01
Resource efficiency and climate resilience
Assess energy, water and waste priorities at operating level, with practical investment directed to efficiency, reuse, recovery and resilience.
- 02
Responsible production, animal welfare and food safety
Embed strong standards in livestock care, biosecurity, food safety, workplace safety, traceability and regulatory compliance.
- 03
Circularity and whole-product utilisation
Develop higher-value pathways across food, ingredients, pet nutrition, co-products and organics to reduce waste and create more value from every input.
- 04
Packaging and material transition
Through Averro and other partnerships, support practical packaging solutions that protect product, meet customer requirements and reduce reliance on selected conventional plastics.
- 05
Regional people and communities
Support safe workplaces, skills, local employment, producer relationships and long-term investment in regional Australia.

Resource efficiency and co-products
Assess energy, water and waste priorities at operating level, with practical investment directed to efficiency, reuse, recovery and resilience.
From principle to measurable performance
As businesses and projects join the platform, Terra Firma intends to translate sustainability priorities into practical operating plans appropriate to each operation and supply chain.
This will begin with establishing relevant baselines, identifying the areas where improvement can have the greatest operating and commercial impact, and implementing measurable initiatives across areas such as resource efficiency, traceability, animal welfare, food safety, packaging, waste and responsible sourcing.
The focus will be on improvements that are commercially practical, capable of being verified where required and meaningful to customers, employees, producers and communities.
This approach will also help Terra Firma respond to the increasingly detailed sustainability and supply-chain requirements of major retail, foodservice and other customers.
- 01
Establish baseline
Understand the operating starting point.
- 02
Set priorities
Focus effort where improvement matters most.
- 03
Implement
Put practical operating initiatives in place.
- 04
Measure & verify
Track outcomes and verify where required.
- 05
Report where appropriate
Communicate relevant progress.
