The platform Terra Firma is building
Terra Firma is developing a connected Australian food and agriculture platform spanning primary production, processing, manufacturing, distribution and complementary growth sectors.
The core operating chain
Terra Firma is building a diversified Australian food and agriculture platform around the core capabilities required to produce, process, manufacture and deliver food at scale.
The value of the model lies not only in each business, but in the connections between them - stronger market access, better use of infrastructure, more complete product utilisation and a broader ability to respond to customers.
- 01
Primary Production
Agriculture and dependable primary supply, supported by producer relationships and long-term supply planning.
- 02
Livestock Finishing
Consistency, specification and supply reliability ahead of processing.
- 03
Primary Processing
Core processing converting livestock and primary inputs into products ready for further processing.
- 04
Secondary Processing
Further processing, portioning and product preparation.
- 05
Food Manufacturing & Value-Add
Prepared foods, ingredients and value-added products developed around customer requirements.
- 06
Distribution & Customer Markets
Distribution, wholesale and customer initiatives intended to improve access, service and responsiveness.
Complementary platforms
Around this core, Terra Firma is developing complementary platforms in seafood, pet nutrition, sustainable packaging, customer channels and long-term infrastructure.
Seafood & Aquaculture
Terra Firma is developing a complementary seafood platform intended to connect Australian aquaculture, processing, distribution and customer markets. The Whole Seafood Market is being progressed as part of this work.
Pet Nutrition & Whole-Product Utilisation
Pet nutrition, ingredients and co-product pathways are intended to improve utilisation, reduce waste and recover more value from each input. Pure Pet Food Co. is being developed within this part of the platform.
Sustainable Packaging
Packaging capability is intended to align food safety, shelf life, logistics, retail presentation and evolving sustainability requirements across the products the platform supports.
Customer Platforms
Distribution, wholesale and customer initiatives are intended to improve access, service and responsiveness. The Butcher's Market is a customer-platform concept under development within this area.
Future Projects / Project Linear Spine
Terra Firma is progressing a number of longer-term projects intended to support the continued development of the broader food and agriculture platform. These initiatives may include new processing, manufacturing, logistics and regional infrastructure developed as the group's requirements evolve.
Project Linear Spine is Terra Firma's long-term vision for a modern food-processing, manufacturing and logistics precinct in Victoria's Western District.